The Studiohead design process diagram

The Studiohead design process
From user-research to market to new opportunities.

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Although we often work flexibly to our clients needs, we thought it would be helpful to illustrate our preferred working process. This can help define the scope, value and timeframe of a project.

We typically aim to split projects into two deliverable phases:

Phase 1 allows us to explore the brief, the problems and opportunities without compromise or the weight of preconceived ideas. It also allows us to build a relationship with you, our client. The result is a deep understanding and some rich, often unexpected ideas.

By starting Phase 2 with a superb concept agreed between designer and client, we can accurately plan and deliver the final product, providing you with confidence in terms of cost and results.

Phase 1

 

Explore

This is a process of defining the brief, asking questions with our client about the breadth and potential of the task, and getting to grips with the context of the problem. We also take a deep dive into familiarizing ourselves with the market and end-user.

 

Confer

We cut our teeth at the Helen Hamlyn Centre, a world leader in design-led user-research techniques, and we have first hand experience of the power of this process. Design and user-research are part of the same process, and we have a variety of rapid research techniques under our belt. As well as consumers, we seek to liaise with sector experts.

 

Conceive

From a rich and energetic exploration, we have always found that original and innovative ideas flow from the discussions and creative exercises we undertake. After which we present a selection of insights, ideas and recommendations allowing for a range of options going forwards.

sketch, cad render, production model

Phase 2

 

Develop

Using state of the art CAD and rapid prototyping techniques, we can quickly realise aesthetic and functional models. These are useful for functional testing, guaging consumer response and to ensure a manufacture-ready product.

 

Deliver

The final design that we deliver is often accompanied by supporting materials such as images, websites, guidance materials, CAD data and packaging designs.

 

Reflect

The design process does not stop with a product. We are interested in understanding how our products get used in the real world. Often one good idea will breed more ideas and opportunities, and that business grows from design and so does our relationship with you, our client.